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Make a baby, save a bundle
Clever IKEA Australia. This month they produced this amusing advert, offering a free crib for babies born nice months from Valentine’s Day. Wonder how many newly expectant parents will take them up on...
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Local ice cream heroes
Every year, on 9th April, Ben & Jerry’s celebrates the opening of their first business by giving away free ice-cream for the whole day. To celebrate in the Netherlands this year, the brand asked...
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Home sweet station
The lights are on and hundreds of commuters are home. To show-off its new home décor range, Target built a life-size dollhouse in Grand Central Station. People were free to explore the...
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Beer turnstile
In London, we swipe in and out of the underground with an Oyster. In Hong Kong, they prefer to use an Octopus. So what do Rio Carnival revellers use? Beer cans, of course, thanks to official carnival...
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Make a date with a mug
The direct-mail desk calendar. A tired old cliché if there ever was one, and certainly not everyone’s cup of tea. Until now, and Hälssen & Lyon’s beautifully-crafted tea calendar, which they sent...
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Lime eclipse
The moon isn’t made of cheese; it’s made of lime. Working with astronomers, Corona and ad agency Cramer-Krasselt have put up a clever billboard in New York City. On certain nights of the month and from...
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This round’s on Canada
Remember the days of worrying about whether you’d get served? This Canada Day, those memories came flooding back for beer drinkers across Europe. The brewer Molson positioned fridges full of free beer...
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A playboy for today?
Playboy is attempting to reach a younger audience and ‘re-assert itself into American youth culture’ through a series of specially-commissioned art projects. The first is a giant installation by the...
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First-class bench
For most of us, turning left on a plane is a distant dream. But, thanks to Virgin Atlantic, a few lucky New Yorkers got to experience what it’s like to travel First Class without coughing up hundreds...
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Everything for U
Toaster – check. Kettle – check. Bed, sofa, lampshade, desk, linen, pictures, cushions, chairs, glasses, cutlery – check. Spotting the trend for freshers heading off to university with more than just...
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